So you’re posting job adverts to attract your next superstar to your superstar company. Are you like hundreds of how clients who ask themselves:
- “Do I really need to use my company branding?”
- “Does it really matter if I don’t use my branding? They’ll apply regardless”
- “It’s going to cost me more – is it actually worth it?”
Well, cost might come into it, you could argue that people may well apply without your branding BUT you might not realise that if you make the smart choice to brand your adverts – you could see a huge upturn in effectiveness of your advert. By branding your adverts, you allow people to go and research your company so you know they are turley interested and you could get far more value for your money.
In this blog we want to break down what we feel in 3 points emphasising why you simply cannot afford NOT to brand your job adverts.
1 – Better Quality Applicants
Well, isn’t that the whole point of a job advert? We like to think so.
When writing a job advert your sole focus is on delivering the best quality of candidate in the applications. If you’re working in HR or perhaps an in-house recruiter it might be great to be able to tell your boss “we’ve had over 100 applications, there’s interest” but what if that quality isn’t good enough? You’re simply going to waste your time.
By using branding on your adverts it evokes the feeling of trust and confidence in the applicant. Let’s think about branding in fashion or even cars, an everyday example, we know that certain brands create feelings of trust and confidence and that is why people select to go with them. A job advert is no different.
Our research has shown that if you fail to brand your advert applicants tend to feel unsure of exactly what they are getting and are less likely to apply for the position. Brand your advert, you won’t regret it.
2 – Make Your Company Stand Out From Your Competitors
It’s no wonder job ads seem to blend together for candidates. With so many candidates applying for role upon role with no real way of distinguishing them from each other, it’s easy for job ads to become indistinguishable. Many job adverts feature a selection of ‘Our client is…’ or ‘we are recruiting for a X company in X field’ followed by no real indicator of what business they’d be applying to. This lack of clarity can make it difficult for candidates to identify which job ad is right for them. As a result, they may end up applying for roles that are not a good fit.
To avoid this, businesses should brand their job adverts. It helps you to stand out from the crowd. In turn, this will help candidates to identify whether they are a good fit for the role and increase the chances of finding the right person for the job.
3 – Speed Up The Hiring Process
When you’re looking to fill a vacancy, time is of the essence. The longer a position remains open, the more it can end up costing your business in terms of lost productivity. And that’s where branded job adverts come in. By making your adverts more appealing and easily recognizable, you’ll see a significant increase in the number and quality of applications you receive. This, in turn, will help you to fill vacancies more quickly and efficiently. So if you’re looking to improve your time to hire, investing in branded job adverts is a smart move.
As you can now see, in just 3 simple points, you simply cannot afford to not brand your job adverts. If you’re not doing it already, fear not, it’s never too late.
Make the choice to brand, you’ll speed up your recruitment process, attract a better quality candidate and make yourself look like a superstar recruiter. You can’t lose.
If you want to find out more about branded adverts, get in touch with the team today.